Grow who buys
Someone can use your software before they tell you their name, and still end up on a plan. One offer carries every step between. You add one step at a time, and every sale carries the campaign that brought it.
- 01
Let people use your software before they sign up for anything
You publish a try code on the offer. The application asks for it when someone chooses to try, and Oclavex gives that install its own entitlement, with its own allowance and its own clock.
Active sessions counts the licenses running right now: a measure of real demand.
- Anonymous try
- Try code
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demand - 02
Let the trial close the sale
A trial runs for the days you set. Choose a plan for that customer, or let their card do it, and the trial becomes a paying account with nobody handing it over.
The trial funnel counts trials started and converted, the rate between them, and the ones ending within 31 days.
- Trials
- Conversion
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 converted - 03
Let customers buy at midnight
A published offer takes orders, sign-ups and subscriptions on its own. You write what you sell once, and every order starts from it.
Entitlements issued counts sales and self-service sign-ups alike, one bar per day, week or month.
- Self-serve sign-up
- Published offers
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-ups - 04
Give every campaign its own link
A campaign is a name, a code and a window. Put the code on a sign-up link, and every account that arrives through that link carries the campaign that brought it.
Attributed entitlements counts the ones a campaign brought, out of everything issued in the period.
- Campaigns
- Sign-up links
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the period - 05
Run a promotion without touching your price list
Give a customer two extra seats until the end of August, or an add-on for the length of the campaign. Your plans stay as they are, and the promotion ends by itself.
The campaign report counts the plan overrides and add-on grants each one handed out.
- Plan override
- Add-on grant
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the periodAdd-on grants73handed out under summer-2026 - 06
Sell more to the customers you already have
Customers see what they hold and what they have used, and ask to move up from inside your software. You approve it, or let it through.
License utilization is the share of licensed seats in use. High means your customers may need more seats.
- Plan requests
- Add-ons
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the periodAdd-on grants73handed out under summer-2026License utilization11%86%high means they may need more - 07
Charge by what people use
Put a price on what your customers count: API calls, runs, images, tokens. It sits on the same offer as the plan.
Usage metrics give every metric its peak, its low and its latest reading, over the period you pick.
- Metered
- Usage report
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the periodAdd-on grants73handed out under summer-2026License utilization11%86%high means they may need moreAPI calls a month31%1.2Mpeak 68,000 in a day - 08
Learn which features to charge for next
See which features your customers reach for, and which ones they ask for that sit on a higher plan. Then ask them what a feature is worth, from inside your software.
Feature adoption ranks features by use, and denied checks count every ask for a feature that sits on a higher plan.
- Feature adoption
- Denied checks
- Feature ratings
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the periodAdd-on grants73handed out under summer-2026License utilization11%86%high means they may need moreAPI calls a month31%1.2Mpeak 68,000 in a dayDenied checks312asked for a feature they do not hold - 09
See which push paid for itself
Every campaign carries the accounts it brought and the revenue behind them. The first campaign that led to the sale is the one credited with it.
Revenue that repeats each month is counted per currency. Each entitlement counts once, for the first campaign it was linked to.
- Campaign performance
- Attribution
Last 30 daysupdated hourlyActive sessions18%1,120a measure of real demandTrial conversions9%61%148 started, 90 convertedEntitlements issued24%248sales and self-service sign-upsAttributed entitlements112of 248 issued in the periodAdd-on grants73handed out under summer-2026License utilization11%86%high means they may need moreAPI calls a month31%1.2Mpeak 68,000 in a dayDenied checks312asked for a feature they do not holdAttributed MRR22%$18,400repeats monthly, first campaign credited
And then you know which one worked.